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在信息流廣告日益繁盛的今天，抖音短視頻平臺憑借其龐大的用戶基數(shù)與高度的用戶粘性，成為了眾多商家挖掘商機(jī)、提升品牌影響力的重要戰(zhàn)場。上篇中，我們簡要介紹了抖音來客的基礎(chǔ)操作，為商家鋪設(shè)了通往抖音營銷的第一塊基石。本篇文章將深入探討門店裝修、抖音號綁定與裝修、以及團(tuán)購設(shè)置的精細(xì)化運(yùn)營技巧，旨在幫助商家構(gòu)建起一套高效、互動(dòng)性強(qiáng)、點(diǎn)擊率高的信息流廣告體系，實(shí)現(xiàn)商業(yè)價(jià)值最大化。

In today's increasingly prosperous information flow advertising, Tiktok short video platform, with its huge user base and high user stickiness, has become an important battlefield for many businesses to tap business opportunities and enhance brand influence. In the first part, we briefly introduced the basic operation of Tiktok visitors, laying the first cornerstone for businesses to reach Tiktok marketing. This article will deeply discuss the refined operation skills of store decoration, Tiktok number binding and decoration, and group purchase settings, aiming to help businesses build an efficient, interactive, high click rate information flow advertising system, and maximize commercial value.

一、門店裝修：構(gòu)建視覺吸引力的基石

1、 Store decoration: the cornerstone of building visual appeal

門店裝修不僅關(guān)乎品牌形象的直接展現(xiàn)，更是影響用戶購買決策的關(guān)鍵因素之一。在抖音來客平臺上，門店裝修分為以下幾個(gè)核心步驟：

Store decoration is not only related to the direct display of brand image, but also one of the key factors affecting user purchasing decisions. On the Tiktok visitor platform, the store decoration is divided into the following core steps:

基礎(chǔ)信息配置：商家需根據(jù)自身服務(wù)特色，選擇相應(yīng)的服務(wù)設(shè)施標(biāo)簽，如“免費(fèi)開放”、“導(dǎo)游服務(wù)”等，以滿足特定用戶群體的需求。

Basic information configuration: Merchants need to select corresponding service facility labels based on their own service characteristics, such as "free access", "tour guide services", etc., to meet the needs of specific user groups.

視覺元素優(yōu)化：

Visual element optimization:

店鋪入口圖：精選6張高質(zhì)量，每張不超過5MB，展現(xiàn)門店最佳風(fēng)貌。

Store entrance image: Select 6 high-quality photos, each not exceeding 5MB, to showcase the best style of the store.

官方相冊：上傳多樣化場景，配以吸引人的相冊名稱，增加用戶停留時(shí)間。

Official album: Upload diverse scenes with attractive album names to increase user stay time.

外景小圖：嚴(yán)格遵守1000*750的尺寸規(guī)范，確保畫面清晰，提升第一印象。

Exterior small picture: Strictly adhere to the size specification of 1000 * 750 to ensure clear image and enhance first impression.

公告管理：巧妙利用公告功能，設(shè)計(jì)引人注目的（不超過5MB，比例16:9），并撰寫精煉的公告內(nèi)容，明確有效期，引導(dǎo)用戶參與。

Announcement management: cleverly utilize the announcement function, design eye-catching (no more than 5MB, 16:9 ratio), and write concise announcement content, clarify the validity period, and guide users to participate.

審核流程：提交裝修內(nèi)容后，密切關(guān)注審核反饋，根據(jù)意見及時(shí)調(diào)整，確保信息準(zhǔn)確無誤地傳達(dá)給目標(biāo)受眾。

Review process: After submitting the decoration content, closely monitor the review feedback, make timely adjustments based on feedback, and ensure that the information is accurately and accurately conveyed to the target audience.

二、抖音號綁定與裝修：打造品牌個(gè)性與信任

2、 Binding and decoration of Tiktok number: building brand personality and trust

抖音號作為商家與用戶直接交流的窗口，其裝修與維護(hù)不容忽視。

As a direct communication window between businesses and users, the decoration and maintenance of Tiktok number cannot be ignored.

綁定邏輯與操作：明確品牌總部與門店賬號的區(qū)別與綁定規(guī)則，確保每個(gè)賬號服務(wù)于其特定營銷目的。通過“我”界面添加抖音號，完成身份認(rèn)證，獲得藍(lán)V標(biāo)識，增強(qiáng)權(quán)威性和信任感。

Binding logic and operation: Clarify the differences and binding rules between brand headquarters and store accounts, ensuring that each account serves its specific marketing objectives. Add a Tiktok number through the "I" interface to complete identity authentication, obtain the blue V logo, and enhance the sense of authority and trust.

抖音號裝修細(xì)節(jié)：配置背景圖、企業(yè)信息等，確保內(nèi)容與品牌形象一致，增加用戶對品牌的認(rèn)知度。利用裝修信息的展示，提升信息流廣告的互動(dòng)性和點(diǎn)擊率。

Decoration details of Tiktok number: configure background map, enterprise information, etc. to ensure that the content is consistent with the brand image, and increase users' awareness of the brand. Utilize the display of decoration information to enhance the interactivity and click through rate of information flow advertisements.

三、抖音來客團(tuán)購設(shè)置：優(yōu)化購物流程，驅(qū)動(dòng)銷售增長

3、 Tiktok group purchase settings: optimize the shopping process and drive sales growth

團(tuán)購作為促銷的重要手段，其設(shè)置與管理是提升轉(zhuǎn)化率的關(guān)鍵。

As an important means of promotion, group buying's setting and management are the key to improving conversion rates.

團(tuán)購商品創(chuàng)建與管理：

Group buying product creation and management:

細(xì)致分類與設(shè)置：根據(jù)經(jīng)營品類創(chuàng)建商品，區(qū)分團(tuán)購套餐與代金券，精準(zhǔn)定位目標(biāo)消費(fèi)群體。

Detailed classification and setting: Create products based on business categories, distinguish group buying packages and vouchers, and accurately target consumer groups.

收款模式選擇：靈活運(yùn)用統(tǒng)一收款與分門店收款，確保財(cái)務(wù)流轉(zhuǎn)順暢。

Payment mode selection: Flexibly use unified payment and branch store payment to ensure smooth financial flow.

商品詳情優(yōu)化：精簡明了的商品名稱，準(zhǔn)確的就餐人數(shù)設(shè)定，豐富的商品搭配，提升用戶購買意愿。

Product details optimization: concise product names, accurate number of diners, rich product combinations, and increased user purchase intention.

動(dòng)態(tài)管理策略：針對不同狀態(tài)的團(tuán)購商品（已上架、未通過、已下架、草稿箱），采取相應(yīng)的編輯與審核措施，保持信息的時(shí)效性和準(zhǔn)確性。

Dynamic management strategy: Take corresponding editing and review measures for group buying products in different states (listed, not approved, delisted, draft box) to maintain the timeliness and accuracy of information.

推廣策略：

Promotion strategy:

短視頻與直播融合：通過與抖音號綁定，發(fā)布與團(tuán)購商品相關(guān)的短視頻和直播，直接鏈接商品信息，增加曝光度和互動(dòng)性。利用短視頻的創(chuàng)意表達(dá)和直播的即時(shí)互動(dòng)，激發(fā)用戶的購買興趣。

Integration of short video and live broadcast: by binding with the Tiktok number, the short video and live broadcast related to group purchase commodities are released, and the commodity information is directly linked to increase exposure and interactivity. Utilize the creative expression of short videos and the real-time interaction of live broadcasts to stimulate user interest in purchasing.

精準(zhǔn)匹配與互動(dòng)：在內(nèi)容創(chuàng)作中，注重目標(biāo)群體的興趣點(diǎn)與需求，適時(shí)引導(dǎo)用戶參與評論、點(diǎn)贊、轉(zhuǎn)發(fā)，提升內(nèi)容的互動(dòng)性和傳播力。

Accurate matching and interaction: In content creation, pay attention to the interests and needs of the target audience, timely guide users to participate in comments, likes, and shares, and improve the in