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近日，視頻號(hào)爆出了一項(xiàng)重要消息：微信視頻號(hào)竟然自爆了自己的核心算法邏輯。

Recently, an important news broke out on the video account: the WeChat video account unexpectedly exploded its core algorithm logic.

視頻號(hào)明確表示：新號(hào)推流速度較慢、流量較少。視頻號(hào)引入了一個(gè)關(guān)鍵指標(biāo)——三秒滑出率。如果這一比例較高，推流速度和流量都會(huì)受到影響。

The video account clearly states that the new account has a slower streaming speed and less traffic. The video account introduces a key metric - the three second slide out rate. If this proportion is high, both the pushing speed and flow rate will be affected.

另外新號(hào)開(kāi)播階段，視頻號(hào)平臺(tái)為新號(hào)提供的流量扶持次數(shù)有限，通常只有兩到三次。因此，每次開(kāi)播都應(yīng)該倍加珍惜，避免頻繁短播，并盡量延長(zhǎng)直播時(shí)長(zhǎng)，以獲得更好的效果。

In addition, during the launch phase of the new account, the video account platform provides limited traffic support for the new account, usually only two to three times. Therefore, every broadcast should be cherished, avoiding frequent short broadcasts, and extending the live broadcast duration as much as possible to achieve better results.

內(nèi)容指標(biāo)

Content indicators

(1)曝光點(diǎn)擊率：即進(jìn)入畫(huà)面并點(diǎn)擊的人數(shù)。這是一個(gè)關(guān)鍵指標(biāo)，后臺(tái)數(shù)據(jù)已經(jīng)顯示其重要性。

(1) Exposure Click-through rate: the number of people who enter the screen and click. This is a key indicator, and backend data has shown its importance.

(2)人均觀看時(shí)長(zhǎng)：其中包括劃走率和短滑指標(biāo)。短滑指的是停留不足三秒后離開(kāi)的情況，這會(huì)影響直播間的停留推流。

(2) Per capita viewing time: including stroke rate and short slip indicator. Short sliding refers to the situation where one leaves after staying for less than three seconds, which can affect the stay and streaming in the live broadcast room.

(3)有效觀看占比：它細(xì)分了30秒、60秒和180秒的數(shù)據(jù)，反映了觀看時(shí)間的分布情況。高數(shù)字占比意味著停留時(shí)長(zhǎng)優(yōu)勢(shì)。因此，將觀看時(shí)間分為短滑和停留留存占比兩個(gè)階段是對(duì)--大指標(biāo)的考核。

(3) Effective viewing ratio: It subdivides data of 30 seconds, 60 seconds, and 180 seconds, reflecting the distribution of viewing time. A high proportion of numbers means an advantage in the length of stay. Therefore, dividing the viewing time into two stages: short sliding and retention is the assessment of the maximum indicator.

電商指標(biāo)

E-commerce indicators

這里主要是電商轉(zhuǎn)化率，包括商品的點(diǎn)擊率和整體轉(zhuǎn)化率。

This is mainly about e-commerce conversion rate, including the Click-through rate and overall conversion rate of goods.

商品點(diǎn)擊率反映了觀眾對(duì)產(chǎn)品的興趣程度，而整體轉(zhuǎn)化率是指直播間中觀眾數(shù)量和購(gòu)買(mǎi)數(shù)量的整體比例。若直播間的整體轉(zhuǎn)化率能超過(guò)1%，則數(shù)據(jù)是可接受的。

The Click-through rate of goods reflects the degree of interest of the audience in the product, while the overall conversion rate refers to the overall proportion of the number of viewers and the number of purchases in the live broadcast room. If the overall conversion rate of the live broadcast room can exceed 1%, then the data is acceptable.

此外，GMV(交易額)也影響著直播間的流量轉(zhuǎn)化，高客單價(jià)能帶來(lái)更多流量，因此視頻號(hào)目前中高客單價(jià)的流量表現(xiàn)出色。

In addition, GMV (transaction volume) also affects the traffic conversion of live streaming rooms, and high customer prices can bring more traffic. Therefore, video accounts currently perform well in traffic with medium to high customer prices.

服務(wù)和售后指標(biāo)DSR

Service and after-sales indicators DSR

即使流量再大，售后處理不善、糾紛率高、客服不回復(fù)等問(wèn)題都會(huì)受到限制。TSR(售后處理時(shí)間)服務(wù)指標(biāo)對(duì)于流量的獲取非常重要。

Even if the traffic is large, problems such as poor after-sales handling, high dispute rates, and customer service failure to respond will be limited. The TSR (After Sales Processing Time) service indicator is very important for obtaining traffic.

視頻號(hào)還考核售后DSR(服務(wù)質(zhì)量評(píng)分)，它也會(huì)影響流量。就像售前有競(jìng)賽機(jī)制一樣，售后同樣存在競(jìng)賽機(jī)制。視頻號(hào)的算法越來(lái)越成熟，這也意味著它已經(jīng)準(zhǔn)備好進(jìn)行大規(guī)模放量。

The video account also evaluates the after-sales DSR (Service Quality Rating), which can also affect traffic. Just like there is a competition mechanism before sales, there is also a competition mechanism after sales. The algorithm for video numbers is becoming increasingly mature, which also means that it is ready for large-scale scaling.

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