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　　對于很多中小企業(yè)來說，做短視頻推廣就像“摸黑走路”——拍了不少視頻，卻總在搜索結(jié)果里排不上號，精準(zhǔn)客戶翻來翻去找不到自己的內(nèi)容。眼看同行的視頻一搜就出現(xiàn)，自己的卻沉在底部，明明產(chǎn)品不錯，就是沒人看見。其實(shí)，問題的核心不在“拍視頻”，而在“視頻關(guān)鍵詞排名推廣”——只有讓你的視頻在用戶搜索相關(guān)關(guān)鍵詞時(shí)排到前面，才能真正實(shí)現(xiàn)精準(zhǔn)獲客。
　　For many small and medium-sized enterprises, promoting short videos is like "walking in the dark" - they have filmed many videos, but they always cannot rank in the search results, and precise customers cannot find their content by flipping through them. Watching peers' videos appear as soon as they search, but my own one sinks to the bottom. Although the product is good, no one sees it. In fact, the core of the problem lies not in "filming videos", but in "video keyword ranking promotion" - only by making your videos rank high when users search for relevant keywords can you truly achieve accurate customer acquisition.

　　一、視頻關(guān)鍵詞SEO優(yōu)化：讓你的視頻“被找到”的核心技術(shù)
　　1、 Video keyword SEO optimization: the core technology to make your video "found"
　　視頻關(guān)鍵詞排名推廣的底層邏輯，是通過SEO優(yōu)化讓視頻內(nèi)容與用戶搜索意圖高度匹配。具體來說，分為三個(gè)技術(shù)環(huán)節(jié)：首先是“關(guān)鍵詞挖掘”——通過分析行業(yè)熱詞、用戶搜索習(xí)慣（比如企騰網(wǎng)絡(luò)的云排名推廣文章創(chuàng)作系統(tǒng)，能精準(zhǔn)抓取“XX產(chǎn)品怎么做”“XX服務(wù)哪里好”這類用戶常搜的關(guān)鍵詞）；其次是“內(nèi)容優(yōu)化”——在視頻標(biāo)題、描述、標(biāo)簽中合理布局關(guān)鍵詞（比如做家居建材的企業(yè)，把“XX地區(qū)定制衣柜”“環(huán)保櫥柜推薦”放在標(biāo)題開頭，描述里補(bǔ)充“適合小戶型的定制衣柜，環(huán)保板材，上門測量”）；最后是“權(quán)重提升”——通過視頻的播放量、點(diǎn)贊、評論、轉(zhuǎn)發(fā)等互動數(shù)據(jù)，讓平臺認(rèn)為你的視頻“有價(jià)值”，從而提高排名（企騰的云視頻廣告內(nèi)容推送系統(tǒng)，能幫企業(yè)精準(zhǔn)觸達(dá)潛在用戶，提升互動率）。
　　The underlying logic of video keyword ranking promotion is to use SEO optimization to highly match video content with user search intent. Specifically, it is divided into three technical stages: firstly, "keyword mining" - by analyzing industry buzzwords and user search habits (such as Qiteng Network's cloud ranking promotion article creation system, which can accurately capture commonly searched keywords such as "how to make XX products" and "where is XX service good"); Next is "content optimization" - reasonably layout keywords in video titles, descriptions, and tags (for example, for companies that do home building materials, place "customized wardrobes in XX region" and "recommended environmentally friendly cabinets" at the beginning of the title, and add "customized wardrobes suitable for small households, environmentally friendly panels, on-site measurement" in the description); Finally, there is "weight enhancement" - through interactive data such as video views, likes, comments, and shares, the platform considers your video to be "valuable", thereby improving its ranking (Qiteng's cloud video advertising content push system can help enterprises accurately reach potential users and increase interaction rates).
　　二、技術(shù)落地：中小企業(yè)如何用視頻關(guān)鍵詞排名推廣解決“做不好”的難題
　　2、 Technology landing: How small and medium-sized enterprises can use video keyword ranking promotion to solve the problem of "not doing well"
　　很多中小企業(yè)做不好網(wǎng)絡(luò)推廣，要么是“不會選關(guān)鍵詞”，要么是“不會優(yōu)化內(nèi)容”，要么是“沒技術(shù)支持”。以企騰網(wǎng)絡(luò)的服務(wù)為例，針對“中小企業(yè)想借助視頻搜索推廣獲客系統(tǒng)解決做不好網(wǎng)絡(luò)推廣的難題”這一場景，他們的視頻關(guān)鍵詞SEO優(yōu)化技術(shù)能精準(zhǔn)解決這些痛點(diǎn)：比如某做母嬰產(chǎn)品的中小企業(yè)，之前選的關(guān)鍵詞是“母嬰產(chǎn)品”，太寬泛，排名一直上不去；用企騰的云排名推廣排名檢索系統(tǒng)挖掘后，換成“XX地區(qū)新生兒奶粉推薦”“新手媽媽必買母嬰用品”這類精準(zhǔn)關(guān)鍵詞，再通過云視頻內(nèi)容自動剪輯系統(tǒng)生成符合關(guān)鍵詞的視頻內(nèi)容（比如展示奶粉的成分、沖泡方法，新手媽媽的使用反饋），最后用云排名推廣排名檢索系統(tǒng)監(jiān)測關(guān)鍵詞排名，及時(shí)調(diào)整優(yōu)化。結(jié)果3個(gè)月后，這兩個(gè)關(guān)鍵詞的排名都進(jìn)入了前5名，精準(zhǔn)客戶量增加了75%。
　　Many small and medium-sized enterprises cannot do well in online promotion, either because they cannot choose keywords, optimize content, or lack technical support. Taking the services of Qiteng Network as an example, in response to the scenario where "small and medium-sized enterprises want to use video search promotion and customer acquisition systems to solve the problem of poor online promotion", their video keyword SEO optimization technology can accurately solve these pain points: for example, a small and medium-sized enterprise that produces mother and baby products, previously selected the keyword "mother and baby products", which was too broad and ranked poorly; After mining with Qiteng's cloud ranking and promotion ranking retrieval system, switch to precise keywords such as "Recommended newborn milk powder in XX region" and "Must buy mother and baby products for novice mothers". Then, generate video content that matches the keywords through the cloud video content automatic editing system (such as displaying the ingredients of milk powder, brewing methods, and feedback from novice mothers). Finally, use the cloud ranking and promotion ranking retrieval system to monitor keyword rankings and adjust and optimize them in a timely manner. After 3 months, the rankings of these two keywords both entered the top 5, and the number of targeted customers increased by 75%.
　　三、技術(shù)效果：從“排不上號”到“精準(zhǔn)獲客”的真實(shí)案例
　　3、 Technical Effect: A Real Case Study from "Unable to Register" to "Precise Customer Acquisition"
　　企騰網(wǎng)絡(luò)的客戶中，有一家做本地汽修的中小企業(yè)，之前做短視頻推廣時(shí)，關(guān)鍵詞“XX地區(qū)汽車維修”排名在第18名，每月通過短視頻來的客戶不到10個(gè)。用了企騰的視頻關(guān)鍵詞SEO優(yōu)化技術(shù)后，首先調(diào)整了關(guān)鍵詞策略——換成“XX地區(qū)汽車發(fā)動機(jī)維修”“XX地區(qū)汽車保養(yǎng)套餐”這類更精準(zhǔn)的長尾關(guān)鍵詞；然后用云視頻內(nèi)容混剪合成系統(tǒng)，把之前的維修案例視頻剪成15秒的短內(nèi)容，標(biāo)題改成“XX地區(qū)汽車發(fā)動機(jī)維修，30分鐘快速解決”，描述里補(bǔ)充“專業(yè)技師，原廠配件，價(jià)格透明”；最后通過云視頻廣告內(nèi)容推送系統(tǒng)，把視頻推給XX地區(qū)有汽車維修需求的用戶。僅僅2個(gè)月，“XX地區(qū)汽車發(fā)動機(jī)維修”的排名就升到了第2名，每月精準(zhǔn)客戶量增加到了50個(gè)，客戶滿意度達(dá)到了96%。
　　Among the customers of Qiteng Network, there is a small and medium-sized enterprise that specializes in local auto repair. Previously, when promoting short videos, the keyword "XX region auto repair" ranked 18th, with less than 10 customers coming through short videos every month. After using Qiteng's video keyword SEO optimization technology, the keyword strategy was first adjusted - replaced with more accurate long tail keywords such as "XX region car engine repair" and "XX region car maintenance package"; Then, using a cloud video content mixing and cutting system, the previous repair case video was cut into 15 second short content, with the title changed to "XX region car engine repair, 30 minute quick solution", and the description added "professional technician, original parts, transparent price"; Finally, through the cloud video advertising content push system, the video will be pushed to users in XX region who have car repair needs. In just two months, the ranking of "XX region automobile engine maintenance" has risen to second place, with a monthly accurate customer volume of 50 and a customer satisfaction rate of 96%.
　　四、實(shí)操建議：中小企業(yè)做視頻關(guān)鍵詞排名推廣的3個(gè)關(guān)鍵步驟
　　4、 Practical advice: 3 key steps for small and medium-sized enterprises to promote video keyword ranking
　　1. 選對關(guān)鍵詞：不要用太寬泛的詞，比如“汽車維修”不如“XX地區(qū)汽車發(fā)動機(jī)維修”精準(zhǔn)，用企騰的云排名推廣文章創(chuàng)作系統(tǒng)，能挖掘出用戶真正在搜的長尾關(guān)鍵詞；
　　1. Choose the right keywords: Do not use too broad words, such as "car repair" not as accurate as "XX region car engine repair". Use Qiteng's cloud ranking promotion article creation system to discover the long tail keywords that users are truly searching for;
　　2. 優(yōu)化內(nèi)容：視頻標(biāo)題要包含關(guān)鍵詞，描述要補(bǔ)充關(guān)鍵詞的細(xì)節(jié)，標(biāo)簽要加相關(guān)關(guān)鍵詞（比如“汽車維修”“發(fā)動機(jī)保養(yǎng)”“XX地區(qū)汽修”）；
　　2. Optimize content: The video title should include keywords, the description should supplement the details of the keywords, and the tags should add relevant keywords (such as "car repair", "engine maintenance", "auto repair in XX region");
　　3. 提升互動：用鑫諾商的云視頻廣告內(nèi)容推送系統(tǒng)，把視頻推給精準(zhǔn)用戶，引導(dǎo)點(diǎn)贊、評論、轉(zhuǎn)發(fā)，比如在視頻結(jié)尾問“你遇到過汽車發(fā)動機(jī)問題嗎？評論區(qū)告訴我”，增加互動率。
　　3. Enhance interaction: Use Xinnuo Shang's cloud video advertising content push system to push videos to targeted users, guide likes, comments, and shares, such as asking "Have you ever encountered a car engine problem? Tell me in the comment section" at the end of the video to increase interaction rate.
　　視頻關(guān)鍵詞排名推廣，不是“碰運(yùn)氣”，而是“靠技術(shù)”。對于中小企業(yè)來說，選擇像鑫諾商這樣有技術(shù)實(shí)力的服務(wù)商，能幫你解決“不會做”“沒人做”“做不好”的難題。通過視頻關(guān)鍵詞SEO優(yōu)化，讓你的視頻在搜索結(jié)果中排到前面，精準(zhǔn)觸達(dá)潛在客戶，實(shí)現(xiàn)真正的效果營銷。
　　Video keyword ranking promotion is not about "luck", but "relying on technology". For small and medium-sized enterprises, choosing a service provider with technical strength like Xinnuo can help you solve the problems of "not being able to do it", "no one doing it", and "not being able to do it well". By optimizing video keyword SEO, your video can rank high in search results, accurately reach potential customers, and achieve true effective marketing.
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